Worldlink Installs Interactive Kiosks for Award-Winning Movie
50 Site Survey Visits
50 Just-in-Time Deliveries
50 Equipment Installations
50 Kiosk Maintenance
The client is an adverising agency that focuses on the entertainment industry. They serve as experts that create, adapt and print any campaign or message to virtually any consumer-reaching media. Furthermore, they differentiate themselves by combining creative and production capabilities.
A Major Movie Motion Picture
The Dark Knight Rises was a major movie motion picture that premiered across the globe. In North America at the time, it received the second-highest midnight gross at $30.6 million behind Harry Potter and The Deathly Hallows - Part 2. In addition, it set an IMAX mightnight-gross record at $2.3 million at the time.
The client hired Worldlink Integration Group in 2012 to deploy the project over a two month period:
- Build out processes for all installation efforts
- Support locations from a break-fix perspective to reduce downtime
- Bridge the gap between the theaters, advertising client, and marketing efforts
- Make necessary changes during the site surveys to establish better connectivity
Ongoing Services Include:
- Kiosk and Installation Services
- Break/Fix Services
- Logistic Management
- Site Surveys
The Interactive Kiosk Challenge
The entertainment industry graphic design company needed to rapidly deploy interactive kiosks fitted with elaborate corrugate structures in 50 theater locations throughout the United States and Canada. Additionally, they needed a partner that could coordinate efficient installation and react to last-minute changes.
Worldlink Integration Group acted as that partner with the goal of using the interactive kiosks to promote the movie jointly through the initial weeks of the movie premiere. Worldlink completed the project by conducting site survey visits, coordinating a just-in-time delivery system, installing all equipment, maintaining the technology, and de-installing the interactive kiosks.
How it Worked
Movie-goers would enter the kiosk and stand in front of a screen. They would then choose one of the main characters from the movie, either Batman, Bane, or Cat Woman. After picking a character, they recorded a video of themselves. The video software used artificial intelligence to scan a person's face so the video showed them wearing the character's mask and costume. Once the movie-goer was pleased with the video, they would enter their email address so the final recording could be emailed to them.
An Interactive Video Kiosk Solution
Site Survey Visits
2 Month Project, 50 Cinemas
Before the release date, Worldlink conducted site surveys at each cinema. Once the theater indicated the specific location of where they wanted to place the interactive kiosk, Worldlink validated if it was environmentally sound. This included confirming that the area was both dark and quiet enough for the technology.
We tested different carrier signals to make sure that the technology deployed would be with the best site –specific carrier wireless card to make sure the SIM cards would work with that location’s router and result in excellent signal strength.
Just-in-Time Delivery System
Within One Week
After performing site surveys, Worldlink managed the equipment delivery through a just-in-time delivery system. Due to the nature of the project, the interactive kiosks had a very strict deadline and set up instructions. Delivery and installation had to be prompt and concise to meet the movie premiere's deadline as well as not interfere with movie-goers.
Additionally, most third party logistics are met with complications. Worldlink thus managed the pickup from the manufacturer and provided a safe transport and delivery of the device within a week before the premiere.
50 Interactive Kiosks, Within One Week
Before both the delivery and installation, Worldlink performed a pilot to mitigate any unforeseen issues. We set up the interactive kiosk and internally documented the setup instructions for all of our technicians to confirm the process was efficient and repeatable.
Shortly after delivery, the technicians used the documentation that included written instructions and photos a day before the movie was released. After set up, they tested the kiosk once more to determine the technology worked efficiently the week before the premiere.
Post Installation Maintenance
Proactive Technicians & De-Installation
In the weeks after the movie was released, movie-goers continued to engage with the interactive kiosk. Worldlink kept their technicians proactive to maintain the technology and troubleshoot any issue that occurred. Common maintenance included periodic cleaning and health checks to alleviate the chance of future problems.
At the end of the two month project, Worldlink uninstalled the interactive kiosks with the intention to possibly repurpose the equipment and materials for future use.
Worldlink completed the project within the two-month premiere window, allowing the advertising agency to better engage consumers with the award-winning film.
Thanks for adapting so well to all of the changes…you and the install team did a great job of handling all of the curve balls that we were throwing at you.
— E.H. Director
- Pilot allowed Worldlink to document set up and reduce
unforeseen setup issues
- Avoiding areas of weaker coverage allowed the interactive kiosk
technology to run more efficiently
- Proactive maintenance helped consumers continuously interact with the
kiosk technology and engage with the film
- Deinstallation and disposition of existing equipment allowed the materials
to be repurposed for future use
Future-Proof Your Business With Worldlink
Worldlink Integration is a national provider of technology deployment services with specific industry expertise in the retail, restaurant and grocery sectors. We have the people, technical partners and processes to bring you the best solutions in the industry, whether you’re looking for a straightforward tech implementation or a complete overhaul of your infrastructure.
Learn how Worldlink can support your next technology deployment project.