Interactive displays bring much more to the table than both traditional signage and digital signage. By introducing another way to engage with consumers, stores allow people to become participants rather than just shoppers.
Also known as digital kiosks, these interactive displays have touchscreen capabilities allowing customers to connect via Bluetooth. Additionally, wireless connectivity provides the possibility for loyalty check-ins, discount receipts, and in-store product location. Digital signage displays can even go as far as acting as smart mirrors.
Furthermore, interactive displays for retail receive positive ROIs due to increased foot traffic and decreased printing costs. Updated catalog displays, limited-time offers, and new product promotions can be updated in real-time.
Once retailers invest in digital displays, they provide an abundance of different advertising methods that catch the eye of the modern consumer.
Touch screens on Interactive Displays
Touch screens, mobile interactions, and motion-sensing technology can help boost the ROI of interactive displays. By presenting an opportunity for more customer engagement, you add a more personalized shopping experience.
By presenting an opportunity for customer engagement and a more personalized experience. Whether or not you decide to incorporate the technology into your display depends on the intended purpose of the signage.
If the purpose of a digital sign is simply to display static images or run promotional ads, touch screen integration is an added feature that will go unused. However, if the displays have various menus to scroll through, product information, ordering capabilities, games, or other interactive content, a touch screen display is ideal.
The same goes for mobile connectivity and motion sensing, which allows customers to engage with your display’s content. Mobile connectivity and motion sensors can also be beneficial for less interactive content.
Customers can use their mobile phones to scan QR codes on the display or connect to the signage via Bluetooth, Wi-Fi, or NFC for store and product information. They can even opt-in for notifications or send personal testimonials or pictures to the platform, which management can choose to display to increase personalization and loyalty.
Employees in business offices can send updates on their work, capture relevant data from the signs onto their mobile devices, or even clock in –or out –for the day by syncing their phones to the digital signs.
Motion Sensors and Connection
Motion sensors and cameras can be used to boost the efficiency of digital signs, by only playing content or displaying images when the sensor detects a person approaching –or walking by –the sign.
These sensors can also be used to detect the movement of a customer who can control the content or menus without touching the screen, which may prevent screens from becoming smudged with fingerprints or potential damage. The sensing capabilities can also be used for playing games, taking pictures, and a variety of engaging activities.
Get Interactive with Worldlink Integration
Static, printed signs are going the way of the dinosaur. With interactive displays, dynamic content quickly fills the omnichannel void in the retail space. Moreover, managerial teams should strategize implementation to incur the greatest return on investment.
As interactive digital signage rapidly evolves, it is crucial that your systems are chosen, installed, and monitored by knowledgeable, efficient individuals. Work with Worldlink Integration to take your tech to the next level. Our team can provide you with dynamic displays that showcase your brand. Contact us today to begin updating your store infrastructure with digital signage.