Project Overview

&pizza

Challenges:
      • Managing rapid restaurant expansion
      • Coordinating multiple technology vendors and construction teams
      • Limited internal resources for deployment execution
      • Inconsistent deployment processes across locations
      • Need for a scalable operational model for new store openings

Key Results:
      • Supported 30+ new store openings in approximately 18 months
      • Created a centralized “store in a box” deployment model
      • Reduced operational burden on internal IT leadership
      • Improved deployment consistency across locations
      • Enabled scalable growth without building a large internal field services organization

As restaurant brands grow, technology deployments become an operational challenge

For fast-growing restaurant brands, opening a new location is no longer just a construction project, it’s a technology coordination project.

Each opening can involve:

      • POS systems
      • Networking and ISP coordination
      • Kitchen display systems
      • Digital signage
      • CCTVaudio systems
      • Back-of-house devices
      • Multiple technology vendors
      • Installation scheduling
      • Staging and logistics

For &pizza, a fast-casual brand known for its highly digital customer experience, managing that complexity internally was becoming increasingly difficult as expansion accelerated.

At the time, the company planned to open 20–30 new stores within 12–18 months. The internal technology team needed a more scalable way to support growth while maintaining consistency across locations.

The operational problem: too many vendors, too many moving parts

Like many growing restaurant brands, &pizza relied on multiple vendors to support different parts of its technology environment.

That included:

      • POS providers
      • Digital display vendors
      • Networking hardware suppliers
      • CCTV providersaudio vendors
      • Construction teams
      • Installation partners

The challenge wasn’t simply installing technology. It was coordinating everything. Equipment often arrived from multiple suppliers at different times and in different locations. Internal IT leaders were spending valuable time managing shipments, coordinating installations and communicating between vendors and construction teams.

At the same time, the company wanted to avoid building a large internal deployment and field services organization simply to support expansion.

Instead, leadership wanted a trusted partner that could centralize deployment operations while acting as an extension of the internal team.

Creating a centralized “store in a box” deployment model

To simplify deployments, Worldlink helped &pizza implement a centralized “store in a box” approach.

Instead of shipping technology directly from multiple vendors to restaurant locations, equipment was shipped to Worldlink’s staging facility first.

There, Worldlink:

      • Received and organized equipment
      • Configured devices
      • Staged technology by location
      • Palletized deployments
      • Coordinated delivery schedules
      • Managed onsite installations

 

The deployment model included:

      • Network infrastructure
      • POS systems
      • Kitchen display systems
      • CCTV
      • Digital displays
      • Audio systems
      • Back-of-house technology
      • Cabling and rack infrastructure

Worldlink also coordinated directly with construction teams and technology vendors to help ensure site readiness and installation alignment across multiple simultaneous openings.

Standardizing restaurant technology deployments

As the engagement evolved, Worldlink helped establish more consistent deployment standards across locations.

That included:

      • Standardized rack layouts
      • Cabling structures
      • Installation workflows
      • Deployment checklists
      • Staging procedures

The result was a more repeatable and scalable deployment process that simplified support and improved operational consistency across stores. At the same time, the internal technology team was able to spend less time managing day-to-day deployment logistics and more time focused on broader operational priorities.

Supporting rapid restaurant expansion at scale

Over approximately 18 months, Worldlink supported more than 30 new store openings while helping &pizza manage multiple concurrent deployments.

The centralized deployment model helped:

      • Reduce logistical complexity
      • Improve deployment consistency
      • Streamline vendor coordination
      • Minimize installation delays
      • Support aggressive growth withoutsignificantly expanding internaldeployment headcount

Throughout the engagement, Worldlink operated as an extension of the &pizza team—participating in planning, coordinating vendors and helping manage operational execution across new locations.