In addition to retailers, restaurants can benefit from digital signage solutions. Modern restaurants already use signage software to their advantage by displaying information like interactive menus, selling products, and enhancing the eating-out experience.
In an era where colorful screens attract the attention of consumers, proper digital signage software is a must. Furthermore, with powerful signage software, it’s possible to provide more than just bright menu boards alone.
Content Creation
Several applications exist for digital display content management. These systems can schedule the times at which content will appear and distribute information to other signs based on the display’s relevance. During the digital signage software implementation process, you base your decisions on the planned use of your system. Like anything, this can change over time.
Before installation, plan out your content strategy. Will you need an interactive display or prefer to play only video? Displays with static content require different content creation platforms than displays with dynamic content.
Also, ensure that the signage software will integrate with current systems. You want to prioritize finding systems that work well together because you don’t want to overwhelm the CPU.
Server Application and Hardware
Digital signage software platforms manage the entire system from the front-of-house display to the back-of-house hardware. Different hardware components will require certain application and server software to run effectively and integrate with the current software and hardware used by your business.
For instance, touch-screen technology will require different applications to operate than a screen without interactive capabilities. Features such as audio or motion detection require their own platforms as well.
Wireless Connectivity and Data Storage
After finalizing hardware decisions, you will need to choose the signage software that best fits your content creation and display needs. You must decide whether the connection to media players, CPUs, and other back-of-house systems will connect directly or wirelessly.
Plus, consider if your digital displays will store the data on a hard drive, external thumb drive, or cloud platform. Keep in mind this decision may determine who will have access to the information.
Receiving digital content from the creation platform to the display requires embedded media players connected directly via cabling or linked wirelessly. If connected directly, a CPU or external drive often stores the display’s data.
Wireless connections allow the data to exist on an external drive, mobile device, or cloud platform. Finding the best storage and connectivity solutions for your system depend on your company’s network infrastructure.
Cut Your Costs with Worldlink
In the restaurant industry, traditional menus need printing every time you introduce a new item or promote a specific one. By implementing a powerful digital signage software solution, you can cut your costs by simultaneously updating every restaurant in your chain. Worldlink Integration can help you deploy this technology throughout your business locations. Our team works hard with you to develop customized solutions for your goals.
Contact us to learn more, or give us a call at (949) 861-2830.